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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists …
Persistent link: https://www.econbiz.de/10014506310
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"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020
Persistent link: https://www.econbiz.de/10012310734
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How to improve destination brand identification and loyalty using short-form videos? : the role of emotional experience and self-congruity
Li, Zhigang; Zhang, Jing - In: Journal of destination marketing & management 30 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014458639
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Theories of experience value & mental health at tourism destinations : senses, personalities, emotions and memories
Buckley, R. C.; Cooper, M. A.; Chauvenet, A.; Zhong, L. S. - In: Journal of destination marketing & management 26 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10014250784
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A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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The presentation of brand personality in English-Chinese brand name translation
Cui, Ying - In: International journal of market research 61 (2019) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
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Use of Hofstede's cultural dimensions, demographics, and information sources as antecedents to cognitive and affective destination image for Egypt
Yacout, Omneya M.; Hefney, Lamiaa I. - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10010511168
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Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John; Wardley, Leslie J.; Rajabi, Enayat - In: Tourism and hospitality research : THR 22 (2022) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
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Place-oriented or people-oriented concepts for destination loyalty : destination image and place attachment versus perceived distances and emotional solidarity
Tasci, Asli DA; Uslu, Abdullah; Stylidis, Dimitrios; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 2, pp. 430-453
Persistent link: https://www.econbiz.de/10012794820