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Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah; Rocklage, Matthew D.; Packard, Grant - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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Facebook therapy? : why do people share self-relevant content online?
Buechel, Eva; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009356635
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What makes online content viral?
Berger, Jonah; Milkman, Katherine L. - In: Journal of marketing research : JMR 49 (2012) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10009524201
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Microblogging and the value of undirected communication
Buechel, Eva C.; Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
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What holds attention? : linguistic drivers of engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809
Persistent link: https://www.econbiz.de/10014325449