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Nostalgia and culture : the relationship between indicators of acculturation and nostalgia
Amina, Borsali Awicha; Abderrezak, Benhabib - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 28-47
on positioning of nostalgic brands and developing marketing strategies for this kind of products. …
Persistent link: https://www.econbiz.de/10012116974
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"Upsetting brand extensions" : an enquiry into current customers' inclination to spread negative word of mouth
Sjödin, Henrik - In: Tensions of extensions : adverse effects of brand …. 2008
Persistent link: https://www.econbiz.de/10003759230
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Not all negative emotions lead to concrete construal
Chowdhry, Nivriti; Winterich, Karen Page; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
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The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl; Park, Hye Kyung; Kim, Kyung Ho - In: The journal of brand management : an international journal 29 (2022) 3, pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela; Duff, Brittany R. L.; Anghelcev, George - In: Psychology & marketing 28 (2011) 6, pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
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Emotional brand attachment and attitude toward brand extension
Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser; Stocchi, Lara; Pare, Vipul - In: Australasian marketing journal 27 (2019) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
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Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emot...
Kampani, Nidhi; Jhamb, Deepika - In: International journal of services, economics and management 12 (2021) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012613739
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How motivation really works : towards an emoto-motivation paradigm
Hunter, Murray - In: Economics, management and financial markets 7 (2012) 4, pp. 138-196
Persistent link: https://www.econbiz.de/10009740969