//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand extension similarity can...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Perception
5,895
Wahrnehmung
5,209
Consumer behaviour
2,412
Konsumentenverhalten
2,339
Brand management
714
Markenführung
711
Brand image
653
Markenimage
644
Markentransfer
580
Brand extension
572
perception
557
Deutschland
555
Germany
542
Theorie
498
Theory
497
Experiment
395
USA
319
United States
314
Werbewirkung
301
Advertising effects
300
Risk
300
Service quality
299
Customer satisfaction
298
Dienstleistungsqualität
283
Risiko
281
Kundenzufriedenheit
279
Brand
263
Markenartikel
257
Managers
241
Führungskräfte
232
Relationship marketing
223
Beziehungsmarketing
220
Justice
204
Gerechtigkeit
201
Advertising
196
Werbung
193
Cognition
189
Kognition
183
Corporate social responsibility
180
more ...
less ...
Online availability
All
Undetermined
82
Free
30
Type of publication
All
Article
162
Book / Working Paper
37
Type of publication (narrower categories)
All
Article in journal
138
Aufsatz in Zeitschrift
138
Aufsatz im Buch
23
Book section
23
Graue Literatur
10
Hochschulschrift
10
Non-commercial literature
10
Arbeitspapier
6
Thesis
6
Working Paper
6
Lehrbuch
4
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
2
Textbook
2
Case study
1
Collection of articles written by one author
1
Conference proceedings
1
Fallstudie
1
Sammlung
1
more ...
less ...
Language
All
English
179
German
21
Author
All
Raab, Gerhard
5
Unger, Alexander
5
Unger, Fritz
5
Barsade, Sigal G.
2
Brooks, Alison Wood
2
Chen, Han
2
Cuxart, Anna
2
Eisenkraft, Noah
2
Elfenbein, Hillary Anger
2
Gierl, Heribert
2
Han, Heesup
2
Hogarth, Robin M.
2
Hopkins, Kay
2
Kolev, Gueorgui I.
2
Krishnakumar, Sukumarakurup
2
Mugge, Ruth
2
Percy, Larry
2
Portell, Mariona
2
Schifferstein, Hendrik N. J.
2
Schoormans, Jan P. L.
2
Zielke, Stephan
2
Abbott, JéAnna Lanza
1
Abderrezak, Benhabib
1
Ahmed, Ishfaq
1
Ahonen, Jarmo J.
1
Al Alawi, Alamir
1
Alder, G. Stoney
1
Ali, Faizan
1
Ames, Daniel
1
Amina, Borsali Awicha
1
Anghelcev, George
1
Anwar, Farooq
1
Aoussat, Améziane
1
Askegaard, Søren
1
Aslanidis, Nektarios
1
Babiloni, Fabio
1
Badenes-Rocha, Alberto
1
Bagozzi, Richard P.
1
Baillien, Elfi
1
Ballinari, Daniele
1
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
1
Technische Universität Dresden
1
Published in...
All
Journal of business research : JBR
6
Product experience
6
International journal of hospitality management
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
5
Journal of behavioral decision making
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
Cogent business & management
3
Psychology & marketing
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Academy of Management journal : AMJ
2
International journal of product development : IJPD
2
Journal of business and management : JBM
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision
2
Marketing : ZFP ; journal of research and management
2
Middle East journal of management : MEJM
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
SpringerLink / Bücher
2
"Leadership matters?" : Finding voice, connection and meaning in the 21st century
1
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management perspectives : AMP
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in taxation
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Affect and emotion : new directions in management ; theory and research
1
Australasian marketing journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Career development international : the journal for executive, consultants, academics and individuals
1
Cases on branding strategies and product development : successes and pitfalls
1
Consumer perception of product risks and benefits
1
Corporate communications : an international journal
1
Corporate social responsibility and environmental management
1
Customer Experience : Forum Dienstleistungsmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
199
Showing
1
-
10
of
199
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nostalgia and culture : the relationship between indicators of acculturation and nostalgia
Amina, Borsali Awicha
;
Abderrezak, Benhabib
- In:
Journal of marketing and consumer behaviour in emerging …
(
2018
)
1
,
pp. 28-47
on
positioning
of nostalgic brands and developing marketing strategies for this kind of products. …
Persistent link: https://www.econbiz.de/10012116974
Saved in:
2
"Upsetting brand extensions" : an enquiry into current customers' inclination to spread negative word of mouth
Sjödin, Henrik
- In:
Tensions of extensions : adverse effects of brand …
.
2008
Persistent link: https://www.econbiz.de/10003759230
Saved in:
3
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
4
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
5
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
6
If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela
;
Duff, Brittany R. L.
;
Anghelcev, George
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
Saved in:
7
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
8
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser
;
Stocchi, Lara
;
Pare, Vipul
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
Saved in:
9
Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emot...
Kampani, Nidhi
;
Jhamb, Deepika
- In:
International journal of services, economics and management
12
(
2021
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012613739
Saved in:
10
How motivation really works : towards an emoto-motivation paradigm
Hunter, Murray
- In:
Economics, management and financial markets
7
(
2012
)
4
,
pp. 138-196
Persistent link: https://www.econbiz.de/10009740969
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->