The organizational commitment is recognized as one of the most important determinants of employee attachment. It is define as the desire of employees to attach with organization and hence has a strong connection with employee behaviour and performance. The aim of this study is to establishing...

Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...