Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause …-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a … comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis …

Company's Marketing And Sales Department -- Chapter 8 The Industrial Sales Force -- Chapter 9 The Distribution Of Technical …This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges … field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and …