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Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition
The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing … environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing …
Persistent link: https://www.econbiz.de/10013180588
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Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition
Persistent link: https://www.econbiz.de/10012134383
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Gender entrepreneurship and global marketing
Ratten, Vanessa - In: Journal of global marketing 30 (2017) 3, pp. 114-121
Persistent link: https://www.econbiz.de/10011779417
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Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela - In: Entrepreneurial marketing and international new …, (pp. 8-25). 2020
Persistent link: https://www.econbiz.de/10012224534
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Entrepreneurial marketing components and the concept's role in internationalization of SMEs
Danik, Lidia - In: Entrepreneurial marketing and international new …, (pp. 26-53). 2020
Persistent link: https://www.econbiz.de/10012224537
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Entrepreneurial marketing orientation and international new ventures
Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial marketing and international new …, (pp. 81-104). 2020
Persistent link: https://www.econbiz.de/10012224569
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Antecedents of international entrepreneurial marketing strategies
Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial marketing and international new …, (pp. 105-124). 2020
Persistent link: https://www.econbiz.de/10012224577
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Performance outcomes of entrepreneurial marketing in international markets
Sikora, Tomasz - In: Entrepreneurial marketing and international new …, (pp. 125-142). 2020
Persistent link: https://www.econbiz.de/10012224579
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International entrepreneurial marketing in the digital era
Yang, Man; Torkkeli, Lasse - In: A research agenda for international entrepreneurship, (pp. 217–236). 2023
Persistent link: https://www.econbiz.de/10014477749
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Digital dynamism : how IT and social media are enhancing business opportunities for Sri Lankan entrepreneurs
Wijesinha, Anushka - 2015
narrative around the use of IT and social media for entrepreneurship in the future. …
Persistent link: https://www.econbiz.de/10011288743