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Product and market development for subsistence marketplaces

Rosa, José da (contributor); Viswanathan, Madhu (contributor) - 2007 - 1st ed

Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...

Persistent link: https://www.econbiz.de/10012049622