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~subject:"Entrepreneurship approach"
~subject:"Theorie"
~subject:"USA"
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Audretsch, David B.
136
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87
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65
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63
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58
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Technological forecasting & social change : an international journal
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Small business economics : an entrepreneurship journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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CESifo working papers
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Economics letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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49
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47
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46
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USB Cologne (EcoSocSci)
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1
Quantifying the relationship between e-advertising capabilities and
marketing
mix cost savings
Singh, Vikramjit
;
Jaskirat Singh
- In:
International journal of applied management science : IJAMS
16
(
2024
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
Saved in:
2
Innovation
in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
3
Innovation
, Wettbewerb und
Marketing
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
4
A research in relating entrepreneurship,
marketing
capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng
;
Hsieh, Chia Y.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
Saved in:
5
Innovation
marketing
and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial
marketing
in developing countries
Saunders, Wallace
;
Patel, Nilesh
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 589-598)
.
2007
Persistent link: https://www.econbiz.de/10003677616
Saved in:
6
Managing and
marketing
radical innovations :
marketing
new technology
Sandberg, Birgitta
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003527164
Saved in:
7
Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan
;
Regev, David
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
Saved in:
8
Learning with the market : facilitating market
innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
9
Market
innovation
processes : balancing stability and change
Kjellberg, Hans
;
Azimont, Frank
;
Reid, Emma
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
Saved in:
10
Marketingmanagement
für Entrepreneure
Möbus, Matthias
(
ed.
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956513
Saved in:
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