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Entrepreneurial marketing and university education

Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - 2007

Persistent link: https://www.econbiz.de/10003691984

History, theory and evidence of entrepreneurial marketing : an overview

Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 3-18

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new,...

Persistent link: https://www.econbiz.de/10003917927

Marketing/entrepreneurship interface : revisited and future directions

Hills, Gerald E.; Hultman, Claes M.; Hansen, David - In: The entrepreneurship - innovation - marketing interface …, (pp. 3-34). 2007

Persistent link: https://www.econbiz.de/10003602964

Academic roots : the past and present of entrepreneurial marketing

Hills, Gerald E.; Hultman, Claes M. - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10008987970

Influence from entrepreneurship in marketing theory

Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 120-125

Persistent link: https://www.econbiz.de/10009507694

The entrepreneurial marketing domain : a citation and co-citation analysis

Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10009660962

Research in marketing and entrepreneurship : a retrospective viewpoint

Hills, Gerald E.; Hultman, Claes M. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 1, pp. 8-17

Persistent link: https://www.econbiz.de/10009758887

Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors

Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of small business strategy 26 (2016) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10011497345

Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011580495

Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder

Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 127-145

Persistent link: https://www.econbiz.de/10011598741