Munoz, Laura; Vicdan, Handan; Saran, Anshu - 2014
differences with respect to MO in Mexico. However, women in Mexico showed a higher orientation for innovation and dynamism. Owner …, such as the current case of Mexico and Turkey businesses might suggest, the pursue of business practices that adopt a … market orientation (MO) is critical to maintain market share and survive. We address whether MO and innovation and dynamism …