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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Ethical judgments are different : an information processing perspective on the unique nature of ethical judgment and ethical judgment processes
Sparks, John R. - In: Handbook on ethics and marketing, (pp. 89-110). 2015
Persistent link: https://www.econbiz.de/10011301193
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Theoretical development in ethical marketing decision making
Ferrell, Odies C.; Crittenden, Victoria Lynn; Ferrell, Linda - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Marketing Data, Models and Decisions
Wedel, Michel - 2014
Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two …-level versus segment-level models. Secondly, we supplement their paper by attempting to predict how marketing model building will …
Persistent link: https://www.econbiz.de/10013058845
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Choices in networks : a research framework
Feinberg, Fred M.; Bruch, Elizabeth; Braun, Michael; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10012417689
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810