Narrow search
Showing 1 - 10 of 8,484
Cover Image
Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor; Hennig-Thurau, Thorsten - 2010
Persistent link: https://www.econbiz.de/10009012488
Cover Image
Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
Cover Image
Assessment biases in utility functions
Seidl, Christian; Traub, Stefan - 1997
Persistent link: https://www.econbiz.de/10000958451
Cover Image
Buying Center-Analyse auf der Basis von Vertriebsinformationen
Brinkmann, Jörg - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515329
Cover Image
Notes on the theory of choice
Kreps, David M. - 1988
Persistent link: https://www.econbiz.de/10000749280
Cover Image
Competition in marketing : two essays on the impact of information on managerial decisions and on spatial product differentiation
Magin, Vera - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003314148
Cover Image
Entscheidungsorientiertes Marketing : eine Einführung
Benkenstein, Martin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014009351
Cover Image
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Magin, Vera (contributor) - 2006 - 1.Auflage
Persistent link: https://www.econbiz.de/10013520844