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Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity

Mzoughi, Mohamed-Nabil; Chaieb, Safa; Garrouch, Karim - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 75-88

Persistent link: https://www.econbiz.de/10014340549

Optimal promotional mix and pricing when faced with uncertain product value

Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651

Persistent link: https://www.econbiz.de/10014456616

Impact of experienced regret on donation willingness : advertising appeal and framing effect

Tang, Jiansheng; Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 6, pp. 1681-1702

Persistent link: https://www.econbiz.de/10014432309

Social determinants of panic buying behaviour amidst COVID-19 pandemic : the role of perceived scarcity and anticipated regret

Yuen, Kum Fai; Tan, Lydia Sonia; Wong, Yiik Diew; Wang, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209698

The panic buying behavior of consumers during the COVID-19 pandemic : examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety

Nor Asiah Omar; Muhamad Azrin Nazri; Mohd Helmi Ali; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012648826

The impact of uncertainty on tourists' controllability, mood state and the persuasiveness of message framing in the pandemic era

Liu, Shasha; Mair, Judith - In: Tourism management : research, policies, practice 94 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013440020

Anxiety and uncertainty as a mechanism to stimulate the purchasing process in a consumer society versus fear caused by the COVID-19 pandemic

Pieszak, Eryk - In: Economy 4.0 and the COVID-19 pandemic : a review of research, (pp. 211-223). 2023

Persistent link: https://www.econbiz.de/10014325914

The impact of economic policy uncertainty, news framing and information overload on panic buying behavior in the time of COVID-19 : a conceptual exploration

Aljanabi, Abdulqadir Rahomee Ahmed - In: International journal of emerging markets 18 (2023) 7, pp. 1614-1631

Persistent link: https://www.econbiz.de/10014333911

The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust

Zhao, Shunying; Yang, Qiang; Im, Hohjin; Ye, Baojuan; … - In: Future Business Journal 8 (2022), pp. 1-15

Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant...

Persistent link: https://www.econbiz.de/10014373525

Dynamic pricing decisions by potential tourists under uncertainty : the effects of tourism advertising

Song, Hongjuan; Jiang, Yushi - In: Tourism economics : the business and finance of tourism … 25 (2019) 2, pp. 213-234

Persistent link: https://www.econbiz.de/10011986374

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