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Entscheidungsfindung
Business start-up
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Unternehmensgründung
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Marketingmanagement
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Mullins, John W.
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Walker, Orville C.
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USB Cologne (EcoSocSci)
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1
Marketing management : a strategic decision-making approach
Mullins, John W.
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2009
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7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
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Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
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2013
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8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
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