Marketing management : a strategic decision-making approach
Year of publication: |
2013 ; 8. ed., internat. ed.
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Authors: | Mullins, John W. ; Walker, Orville C. |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
Subject: | Marketingmanagement | Strategische Planung | Entscheidungsfindung | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing management : a strategic decision-making approach
Mullins, John W., (2009)
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Volkmar, Gioia Valentina, (2022)
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The entrepreneur's guide to marketing
Everett, Robert F., (2009)
- More ...
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Marketing management : a strategic decision-making approach
Mullins, John W., (2008)
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Marketing management : a strategic decision-making approach
Mullins, John W., (2010)
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Marketing strategy : a decision-focused approach
Walker, Orville C., (2011)
- More ...