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Interactive consumer decision aids
Murray, Kyle B.; Häubl, Gerald - In: Handbook of marketing decision models, (pp. 55-77). 2008
Persistent link: https://www.econbiz.de/10003755260
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Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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Preference dynamics in sequential consumer choice with defaults
Donkers, Bas; Dellaert, Benedict G. C.; Waisman, Rory M.; … - In: Journal of marketing research 57 (2020) 6, pp. 1096-1112
Persistent link: https://www.econbiz.de/10012391113
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Tunnel Vision : Local Behavioral Influences on Consumer Decisions in Product Search
Häubl, Gerald - 2013
We introduce and test a behavioral model of consumer product search that extends a baseline normative model of sequential search by incorporating non-normative influences that are local in the sense that they reflect consumers' undue sensitivity to recently encountered alternatives. We propose...
Persistent link: https://www.econbiz.de/10013094932