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~subject:"Entscheidungstheorie"
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Entscheidungstheorie
Consumer behaviour
39
Konsumentenverhalten
39
Theorie
14
Theory
14
Präferenztheorie
11
Theory of preferences
11
Decision
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Demand and Price Analysis
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Entscheidung
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Experiment
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competitive strategy
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pricing
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private labels
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Brand management
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Markenführung
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Market research
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Marktforschung
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USA
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United States
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competition
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Decision theory
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Bewertung
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Gesellschaftliches Bewusstsein
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Marketing
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Marketing management
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Meinung
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English
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Dhar, Ravi
4
Khan, Uzma
2
Amir, On
1
Baumeister, Roy F.
1
Friedman, Elizabeth M. S.
1
Huber, Joel
1
Lin, Stephanie C.
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Pocheptsova, Anastasiya
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Reich, Taly
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Journal of marketing research : JMR
2
Faculty & research / Insead : working paper series
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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To give or not to give? : choosing chance under moral conflict
Lin, Stephanie C.
;
Reich, Taly
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 211-233
Persistent link: https://www.econbiz.de/10011858569
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2
Deciding without resources : resource depletion and choice in context
Pocheptsova, Anastasiya
;
Amir, On
;
Dhar, Ravi
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 344-355
Persistent link: https://www.econbiz.de/10003860675
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3
The shopping momentum effect
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
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4
A behavioral decision theoretic perspective on hedonic and utilitarian choice
Khan, Uzma
(
contributor
);
Dhar, Ravi
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395772
Saved in:
5
Apples, oranges, and erasers : the effect of considering similar versus dissimilar alternatives on purchase decisions
Friedman, Elizabeth M. S.
;
Savary, Jennifer
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 725-742
Persistent link: https://www.econbiz.de/10011951046
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