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Handbook of research on consumerism and buying behavior in developing nations
Gbadamosi, Ayantunji (ed.) - 2016
"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features...
Persistent link: https://www.econbiz.de/10011498981
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Handbook of research on consumerism and buying behavior in developing nations
Gbadamosi, Ayantunji (ed.) - 2016
in sub-Saharan Africa : an exploration of "big tobacco" marketing practices / Nnamdi O Madichie, London School of … marketing / Ayodele Oniku, University of Lagos, Nigeria -- Consumer values and green products consumption in Malaysia : a … -- Sustainable consumption and green marketing in developing countries- contemporary perspectives on Nigeria and Kenya as case …
Persistent link: https://www.econbiz.de/10013548531
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Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …
Persistent link: https://www.econbiz.de/10011728062
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Is fairtrade labeling fair? : a welfare analysis
Graichen, Andreas - 2009
Persistent link: https://www.econbiz.de/10003868173
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New age marketing : emerging realities
Dhar, Upinder (contributor) - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004924426
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Markets and marketing in developing economies
Moyer, Reed (ed.); Hollander, Stanley C. (ed.) - 1968
Persistent link: https://www.econbiz.de/10000569450
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Pricing irrigation water : principles and cases from developing countries
Tsur, Yaʿaḳov; Roe, Terry L.; Doukkali, Mohammed Rachid - 2004
The need for effective pricing -- A literature survey -- Economic principles of irrigation water demand and supply -- A microeconomics analysis of pricing in Morocco, China, Mexico, South Africa, and Turkey -- Interaction between economywide policies and irrigated agriculture in Morocco --...
Persistent link: https://www.econbiz.de/10001795490
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Marketing in Entwicklungsländern
Hahne, Dietrich - 1979
Persistent link: https://www.econbiz.de/10000002575