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Promoting products from developing countries : roles of brand name and spokesperson

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Promotion in emerging markets

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Developing global products and marketing strategies : a construct and a research agenda

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"Fair trade" marketing : theory and practice

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Ethical issues in international marketing

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Export market development of processed fruit and vegetables : background paper ; based on the work of David Jones

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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces

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Arranged marriages in multilateral partnerships : investigating sustainable human development financing of belize in the World Bank group : a brand relationship theory approach

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economic development crisis 41 years after joining the World Bank Group. This original paper, uniquely positions "World Bank … negatively affects the way government personnel see themselves and their abilities. The World Bank Group must innovate its …

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A configurational perspective on BoP innovation capability

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