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Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, … - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal; Singh, Ramendra; Dwivedi, Prabhat; … - In: The journal of services marketing 37 (2023) 7, pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
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Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy; Singh, Ramendra - In: Journal of macromarketing 41 (2021) 2, pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra (ed.); Jaikumar, Saravana (ed.) - 2021
Persistent link: https://www.econbiz.de/10012650643
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Marketing to the poor : creating value
Singh, Ramendra (ed.); Wani, Tahir A. (ed.) - 2022
Persistent link: https://www.econbiz.de/10014023312
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Healthcare for the bottom of the pyramid
Singh, Ramendra (ed.); Mukherjee, Avinandan (ed.) - 2015
Persistent link: https://www.econbiz.de/10011479804
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Corporate social responsibility : linking bottom of the pyramid to market development?
Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10011393256