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Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer; Ghauri, Pervez N.; Agarwal, Milind R. - 2002
Persistent link: https://www.econbiz.de/10001665241
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Mapping frontier economies : where to play and how to win
Musacchio, Aldo; Werker, Eric - In: Harvard business review : HBR 94 (2016) 12, pp. 40-48
Persistent link: https://www.econbiz.de/10011621767
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"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua; Farrell, Carlyle A. - In: Brand management in emerging markets : theories and practice, (pp. 36-50). 2014
Persistent link: https://www.econbiz.de/10010417752
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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La mondialisation et ses effets : nouveaux débats ; approches d'Europe et d'Amérique latine
Pinot de Villechenon, Florence (contributor) - 2006
Persistent link: https://www.econbiz.de/10003336484
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Globalization and development : an expanded macromarketing view
Kilbourne, William E. - 2009
Persistent link: https://www.econbiz.de/10003876649
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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Internationalization of companies from developing countries
Kuada, John E.; Sørensen, Olav Jull - 2000
Persistent link: https://www.econbiz.de/10001464479