Similar Search Results

Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values

Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583

Persistent link: https://www.econbiz.de/10014441631

Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing

Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433

Persistent link: https://www.econbiz.de/10014328946

Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge

Lin, Jialing; Huang, Yubo; Li, Mengyao - In: Total quality management & business excellence 35 (2024) 7/8, pp. 814-834

Persistent link: https://www.econbiz.de/10014549062

Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

Green message strategies and green brand image in a hotel context

Topcuoglu, Esra; Kim, Hyelin; Kim, Sungeun; Kim, Seontaik - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 311-325

Persistent link: https://www.econbiz.de/10013177421

Antecedents of green awareness for increased consumption of eco-friendly products

Doni Purnama Alamsyah; Muhammed, Hayder Alhadey Ahmed - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10012106929

The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge

Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95

Persistent link: https://www.econbiz.de/10012202445

Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship

Gupta, Ansh; Dash, Satyabhushan; Mishra, Abhishek - In: International journal of hospitality management 83 (2019), pp. 159-168

Persistent link: https://www.econbiz.de/10012122055

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Mansoor, Mahnaz; Saeed, Abid; Kartawinata, Budi Rustandi; … - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 328-343

Persistent link: https://www.econbiz.de/10013410695

Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study

Akram, Umair; Lavuri, Rambabu; Bilal, Muhammad; Hameed, … - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 453-471

Persistent link: https://www.econbiz.de/10014513661

1
2
3
4
5
6
7
8
9
10
Next
Last