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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Employer Brand Management : Arbeitgebermarken aufbauen und steuern
Kremmel, Dietmar (ed.); von Walter, Benjamin (ed.) - 2016
Grundlagen des Employer Brand Managements -- Analyse der Ausgangssituation der Arbeitgebermarke -- Entwicklung der Employer Branding-Strategie -- Konzeption des Kommunikationsprogramms -- Employer Brand Controlling.
Persistent link: https://www.econbiz.de/10014020747
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Employer brand management : Arbeitgebermarken aufbauen und steuern
Walter, Benjamin von (ed.); Kremmel, Dietmar (ed.) - 2016
Persistent link: https://www.econbiz.de/10014011840
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Employer Branding als Erfolgsfaktor : eine conjoint-analytische Untersuchung
Andratschke, Nadine; Regier, Stefanie; Huber, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008750125
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Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019
Persistent link: https://www.econbiz.de/10012221238
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The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea; Lewis, Michael V. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
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Marken-Power : warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Jary, Michael; Schneider, Dirk; Wileman, Andrew - 1999
Persistent link: https://www.econbiz.de/10000680954