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Estimation
Österreich
42,781
Austria
22,684
Children
18,832
Kinder
18,513
Werbung
13,894
Consumer behaviour
12,073
Konsumentenverhalten
11,907
Advertising
11,367
Brand image
11,229
Markenimage
11,117
Brand management
8,067
Werbewirkung
8,028
Markenführung
8,010
Deutschland
7,987
Advertising effects
7,801
Germany
5,798
USA
4,652
Theorie
4,137
United States
4,075
Theory
4,008
Gesundheit
3,909
Health
3,806
Markenartikel
3,802
Brand
3,735
Online-Marketing
3,683
Internet marketing
3,662
Zielgruppe
2,878
Schätzung
2,869
Eltern
2,861
Bildungsniveau
2,649
Parents
2,643
Österreich-Ungarn
2,555
Educational achievement
2,509
Relationship marketing
2,486
Target group
2,481
Beziehungsmarketing
2,475
Kind
2,280
Schweiz
2,185
Wirkungsanalyse
2,176
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1,404
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372
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828
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Graue Literatur
1,119
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1,119
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1,030
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1,030
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707
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707
Hochschulschrift
158
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128
Aufsatz im Buch
127
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127
Collection of articles written by one author
29
Sammlung
29
Bibliografie enthalten
14
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14
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13
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13
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6
Sammelwerk
6
Aufsatzsammlung
5
Advisory report
4
Gutachten
4
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3
Fallstudie
3
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3
Übersichtsarbeit
3
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2
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2
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1
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1
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English
2,377
German
278
French
4
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1
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Winter-Ebmer, Rudolf
57
Weber, Andrea
45
Zweimüller, Josef
44
Lalive, Rafael
43
Heckman, James J.
34
Black, Sandra E.
32
Halla, Martin
32
Devereux, Paul J.
28
Böheim, René
27
Salvanes, Kjell G.
27
Wiswall, Matthew
25
Rumler, Fabio
18
Zulehner, Christine
17
Ichino, Andrea
16
Lundborg, Petter
16
Pei, Zhuan
16
Pfaffermayr, Michael
16
Del Boca, Daniela
15
Karbownik, Krzysztof
15
Pischke, Jörn-Steffen
15
Schwerdt, Guido
15
Spieß, C. Katharina
15
Stiglbauer, Alfred
15
Felfe, Christina
14
Hofer, Helmut
14
Behrman, Jere R.
13
Breuss, Fritz
13
Christl, Michael
13
Kuhn, Andreas
13
Fersterer, Josef
12
Huber, Peter
12
Kunst, Robert M.
12
Mazumder, Bhashkar
12
Roth, Jeffrey
12
Baumgartner, Josef
11
Card, David E.
11
Egger, Peter
11
Figlio, David N.
11
Kratena, Kurt
11
Ours, Jan C. van
11
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National Bureau of Economic Research
87
Österreichisches Institut für Wirtschaftsforschung
16
Forschungsinstitut zur Zukunft der Arbeit
12
Institut für Höhere Studien
7
Springer Fachmedien Wiesbaden
3
Centre for Economic Research <Dublin>
2
Deutsches Institut für Wirtschaftsforschung
2
EcoAustria - Institut für Wirtschaftsforschung
2
SOEP-IS Group
2
Universität Mannheim
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Cornell University / Cornell Food and Nutrition Policy Program
1
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
1
European University Institute / Department of Political and Social Sciences
1
Federal Reserve Bank of Chicago
1
INFER, International Network for Economic Research
1
Institut für Finanzwissenschaft und Infrastrukturpolitik <Wien>
1
Institut für Weltwirtschaft
1
Iowa State University / Department of Economics
1
Irving B. Harris Graduate School of Public Policy Studies
1
Istituto di Ricerca sulla Dinamica dei Sistemi Economici <Mailand>
1
Jingji-Yanjiusuo <Taipeh>
1
Kammer für Arbeiter und Angestellte für Wien
1
Melbourne Institute of Applied Economic and Social Research
1
Save the Children Fund
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Umeå Universitet / Institutionen för Nationalekonomi
1
University of California Berkeley / Center for International and Development Economics Research
1
University of Warwick / Department of Economics
1
Universität des Saarlandes / Fachbereich Wirtschaftswissenschaft
1
Urban institute
1
Vereinte Nationen / Department of Economic and Social Affairs
1
Vereinte Nationen / Department of Economic and Social Affairs / Population Division
1
Weltbank / Policy Research Department / Poverty and Human Resources Division
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Bank / Policy Research Dept / Poverty and Human Resources Division
1
World Institute for Development Economics Research
1
Zentrum für Europäische Wirtschaftsforschung
1
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Discussion paper series / IZA
199
IZA Discussion Paper
100
Working paper / National Bureau of Economic Research, Inc.
91
NBER working paper series
87
NBER Working Paper
82
Discussion paper / Centre for Economic Policy Research
39
WIFO working papers
37
CESifo working papers
35
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
28
Review of Economics of the Household
27
Working paper
27
Economics of education review
25
IHS economics series : working paper
24
Journal of population economics
24
Working paper / Department of Economics, Johannes-Kepler-Universität of Linz
23
Reihe Ökonomie
22
Journal of health economics
21
Labour economics : official journal of the European Association of Labour Economists
19
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
18
Applied economics
18
Applied economics letters
18
Gabler Edition Wissenschaft
16
Health economics
16
Discussion paper
14
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
14
Working paper series
14
Discussion papers / Deutsches Institut für Wirtschaftsforschung
13
CESifo Working Paper Series
12
Discussion papers / CEPR
12
GLO discussion paper
12
IZA world of labor : evidence-based policy making
12
SOEPpaper
12
SpringerLink / Bücher
12
Empirica : journal of european economics
11
Journal of public economics
11
Working paper / Austrian Center for Labor Economics and the Analysis of the Welfare State
11
American economic journal : a journal of the American Economic Association
10
Arbeitspapier / Institut für Volkswirtschaftslehre, Sozial- und Wirtschaftswissenschaftliche Fakultät, Johannes-Kepler-Universität, Linz,
10
Discussion paper / Tinbergen Institute
10
ZEW discussion papers
10
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ECONIS (ZBW)
2,657
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1
Markenwissen 3- bis 5-jähriger
Kinder
und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen : empirische Erkenntnisse aus ausgewählten Ländern
Götze, Elisabeth
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763719
Saved in:
2
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das
Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
3
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
4
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
Saved in:
5
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
6
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
7
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
Saved in:
8
Bewertung von Sportmarken : Messung und Wirkungen der Markenstärke von Fußballbundesligavereinen
Feldmann, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003400480
Saved in:
9
Analyse der Imagewirkung von Eventmarketing : am Beispiel der Veranstaltungen der Stadtwerke Hannover AG im enercity expo Café
Richta, Benjamin T.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003362119
Saved in:
10
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
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