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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011
through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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Microeconomic models with latent variables : applications of measurement error models in empirical industrial organization and labor economics
Hu, Yingyao - 2015
This paper reviews recent developments in nonparametric identi.cation of mea- surement error models and their applications in applied microeconomics, in particular, in empirical industrial organization and labor economics. Measurement error models describe mappings from a latent distribution to...
Persistent link: https://www.econbiz.de/10010469057
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A. - 1999
Persistent link: https://www.econbiz.de/10001365800
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Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr; Rasul, Tareq Faizur - In: International review of financial analysis 92 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
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The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
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Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005
Persistent link: https://www.econbiz.de/10003353823
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Asymmetric effect of advertising on the Chinese stock market
Hsu, Ching-Chi; Chen, Miao-Ling - In: Applied economics letters 26 (2019) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10012204156