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Social marketing : its ethical dimensions

Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008

Persistent link: https://www.econbiz.de/10003718250

Normative perspectives for ethical and socially responsible marketing

Laczniak, Gene R.; Murphy, Patrick E. - 2009

Persistent link: https://www.econbiz.de/10003876280

Stakeholder theory and marketing : moving from a firm-centric to a societal perspective

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292

Persistent link: https://www.econbiz.de/10009679199

The role of normative marketing ethics

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407

Persistent link: https://www.econbiz.de/10011980212

Catholic social thought and ethical issues in marketing

Klein, Thomas A.; Laczniak, Gene R. - 2009

Persistent link: https://www.econbiz.de/10003876290

Indigenous intellectual property rights : ethical insights for marketers

Kennedy, Ann-Marie; Laczniak, Gene R. - In: Australasian marketing journal 22 (2014) 4, pp. 307-313

Persistent link: https://www.econbiz.de/10010472733

The use of genetic testing information in the insurance industry : an ethical and societal analysis of public policy options

Nill, Alexander F.; Laczniak, Gene R.; Thistle, Paul D. - In: Journal of business ethics : JOBE 156 (2019) 1, pp. 105-121

Persistent link: https://www.econbiz.de/10012016123

An ethical basis for relationship marketing: a virtue ethics perspective

Murphy, Patrick E.; Laczniak, Gene R.; Wood, Graham - In: European Journal of Marketing 41 (2007) 1/2, pp. 37-57

Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives....

Persistent link: https://www.econbiz.de/10014722377

Character and virtue ethics in international marketing: an agenda for managers, researchers and educators

Murphy, Patrick E. - 2006

Persistent link: https://www.econbiz.de/10003411063

Marketing ethics

Murphy, Patrick E. - In: Marketing theory : a student text, (pp. 83-98). 2010

Persistent link: https://www.econbiz.de/10003950811