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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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Diversity in Advertising in Times of Racial Unrest
Hartmann, Jochen; Netzer, Oded; Zalta, Rachel - 2023
examines racial diversity in U.S. digital advertising, analyzing both the diversity of ads distributed to consumers (supply …) and consumer reactions to diverse ads (demand). We also investigate the change in advertising diversity (supply and demand … within a few months. Overall, our findings indicate that diverse advertising can create a win-win opportunity, promoting …
Persistent link: https://www.econbiz.de/10014360482
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei; Zhang, Yunen; Cheng, Anni; Quach, Sara; … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 41 (2024) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
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Perspectives : race and advertising: conceptualizing a way forward through aesthetics
Thomas, Kevin D.; Johnson, Guillaume D.; Grier, Sonya A. - In: International journal of advertising : the review of … 42 (2023) 3, pp. 617-637
Persistent link: https://www.econbiz.de/10014295266
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Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.; Grier, Sonya A. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011376688