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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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Diversity in Advertising in Times of Racial Unrest
Hartmann, Jochen; Netzer, Oded; Zalta, Rachel - 2023
examines racial diversity in U.S. digital advertising, analyzing both the diversity of ads distributed to consumers (supply …) and consumer reactions to diverse ads (demand). We also investigate the change in advertising diversity (supply and demand … within a few months. Overall, our findings indicate that diverse advertising can create a win-win opportunity, promoting …
Persistent link: https://www.econbiz.de/10014360482
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Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas; Brutto, Amanda; Nippa, Michael - In: Mass Customization and Customer Centricity : In Honor …, (pp. 239-272). 2023
Persistent link: https://www.econbiz.de/10014322032
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On the Importance of Social Integration for Minority Targeting Effectiveness
Antioco, Michael; Vanhamme, Joëlle; Hardy, Anail; … - 2012
Research into the influence of model ethnicity on advertising effectiveness usually compares a dominant or mainstream … for the advertising industry …
Persistent link: https://www.econbiz.de/10014166934
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Late 19th and early 20th century urban net nutrition by gender and race
Carson, Scott Alan - 2023
Individuals urbanize when the net benefits to urbanization exceed rural living conditions. Body mass, height, and weight are welfare measures that reflect the net difference between calories consumed and calories required for work and to withstand the physical environment. Nineteenth and early...
Persistent link: https://www.econbiz.de/10014383762
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Health Inequality and Economic Disparities by Race, Ethnicity, and Gender
Russo, Nicolò - 2024
We measure health inequality during middle and old age by race, ethnicity, and gender and evaluate the extent to which it can explain inequalities in other key economic outcomes using the Health and Retirement Study data set. Our main measure of health is frailty, which is the fraction of one's...
Persistent link: https://www.econbiz.de/10015072912
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How much does racial bias affect mortgage lending? : evidence from human and algorithmic credit decisions
Bhutta, Neil; Hizmo, Aurel; Ringo, Daniel - 2024
Persistent link: https://www.econbiz.de/10014575758
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Evidence on the Marketing Approaches Targeting Gay and Lesbian Consumers
Baxter, Susan C. - 2021
Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...
Persistent link: https://www.econbiz.de/10013220840