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Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari; Mantrala, Murali K.; Albers, Sönke - In: Innovation and marketing in the pharmaceutical industry …, (pp. 531-556). 2014
Persistent link: https://www.econbiz.de/10010353473
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Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo - 2001
Persistent link: https://www.econbiz.de/10013438009
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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New forms of advertising in television : types and effectiveness
Arrazola Vacas, María; Hevia Payá, José de; … - In: Advertising in new formats and media : current research …, (pp. 47-76). 2016
Persistent link: https://www.econbiz.de/10011473401
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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Optimum currency areas and shock asymmetry : a comparison of Europe and the United States
Chamie, Nick; De Serres, Alain; Lalonde, René - 1994
Persistent link: https://www.econbiz.de/10000886426
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Japanese multinationals in Europe and the United States : some comparisons and contrasts
Dunning, John H.; Gittelman, Michelle - 1991
Persistent link: https://www.econbiz.de/10000816300
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Unemployment insurance and the firm's employment strategy : a European and United States comparison
Hart, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000420182
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Latin America, Europe and the United States : a north-south trilaterism or the triangle of common values?
Spence, James D. - 1989
Persistent link: https://www.econbiz.de/10000140077