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~subject:"Event-Marketing"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
~type_genre:"Systematic review"
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ECONIS (ZBW)
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
2
Economics of private labels : a survey of literature
Bergés-Sennou, Fabian
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10001982160
Saved in:
3
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
4
Experience marketing : a review and reassessment
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
Saved in:
5
Evaluating the consumer response to fuel economy : a review of the literature
Helfand, Gloria E.
;
Wolverton, Ann
- In:
International review of environmental and resource economics
5
(
2011
)
2
,
pp. 103-146
Persistent link: https://www.econbiz.de/10009154030
Saved in:
6
Abstracting empirical generalizations from private label
brand
research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
Saved in:
7
Household debt : facts, puzzles, theories, and policies
Zinman, Jonathan
- In:
Annual review of economics
7
(
2015
),
pp. 251-276
Persistent link: https://www.econbiz.de/10011380710
Saved in:
8
The economic importance of financial literacy : theory and evidence
Lusardi, Annamaria
;
Mitchell, Olivia S.
- In:
Journal of economic literature
52
(
2014
)
1
,
pp. 5-44
Persistent link: https://www.econbiz.de/10010477652
Saved in:
9
Towards an integrative framework of
brand
country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
10
The evolution of research in family and consumer sciences : food, nutrition, and health
Schlenker, Eleanor D.
- In:
Family and consumer sciences research journal
30
(
2001
)
2
,
pp. 140-196
Persistent link: https://www.econbiz.de/10001696720
Saved in:
1
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