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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 37-60). 2012
Persistent link: https://www.econbiz.de/10009549644
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Economics of private labels : a survey of literature
Bergés-Sennou, Fabian (contributor);  … - In: Journal of agricultural & food industrial organization 2 (2004) 1
Persistent link: https://www.econbiz.de/10001982160
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Future research directions in tourism marketing
Tsiotsou, Rodoula; Ratten, Vanessa - In: Marketing intelligence & planning 28 (2010) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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Experience marketing : a review and reassessment
Tynan, Caroline; McKechnie, Sally - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
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Evaluating the consumer response to fuel economy : a review of the literature
Helfand, Gloria E.; Wolverton, Ann - In: International review of environmental and resource economics 5 (2011) 2, pp. 103-146
Persistent link: https://www.econbiz.de/10009154030
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.; Nadler, S. Scott - In: Journal of marketing theory and practice 20 (2012) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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Household debt : facts, puzzles, theories, and policies
Zinman, Jonathan - In: Annual review of economics 7 (2015), pp. 251-276
Persistent link: https://www.econbiz.de/10011380710
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The economic importance of financial literacy : theory and evidence
Lusardi, Annamaria; Mitchell, Olivia S. - In: Journal of economic literature 52 (2014) 1, pp. 5-44
Persistent link: https://www.econbiz.de/10010477652
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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar; Cerviño, Julio - In: International marketing review 28 (2011) 6, pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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The evolution of research in family and consumer sciences : food, nutrition, and health
Schlenker, Eleanor D. - In: Family and consumer sciences research journal 30 (2001) 2, pp. 140-196
Persistent link: https://www.econbiz.de/10001696720