Allen Broyles, S.; Ross, Robert H.; Leingpibul, … - In: Journal of Product & Brand Management 18 (2009) 1, pp. 50-59
Purpose – The purpose of this paper is to test a model that examines whether the “meets expectations” and “affective feeling state” perspectives of satisfaction are distinct constructs in a cross‐product group setting with products that have disparate levels of consumer involvement,...