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Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A. - 1963
Persistent link: https://www.econbiz.de/10002637968
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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc; Bertini, Marco - 2005
Persistent link: https://www.econbiz.de/10003377679
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Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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Dress for success : the effect of exhibitors' dress conformity and self-construal on attendees' approach behavior
Sun, Jie; Choi, Choongbeom; Bai, Billy - In: Journal of travel and tourism marketing 35 (2018) 6, pp. 706-714
Persistent link: https://www.econbiz.de/10011918073
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Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles; Delgado, Elena; Sicilia, Maria - In: Cutting edge international research, (pp. 3-20). 2010
Persistent link: https://www.econbiz.de/10003985030
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
Navarro-Bailón, María Ángeles - In: Breaking new ground in theory and practice, (pp. 327-342). 2011
Persistent link: https://www.econbiz.de/10009381007
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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251
Persistent link: https://www.econbiz.de/10009240251