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Fighter Brands : eine theoretische und experimentelle Analyse
Burgmeier, Klaus - 2013
Persistent link: https://www.econbiz.de/10009754061
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Increasing consumer surplus through a novel product testing mechanism
Vollstaedt, Ulrike; Imcke, Patrick; Brendel, Franziska; … - 2020
Our study proposes a novel mechanism to reduce information asymmetry about product quality between buyers and sellers. Product testing organizations like Consumer Reports (US) and Stiftung Warentest (Germany) seek to reduce this asymmetry by providing credible information. However, limited...
Persistent link: https://www.econbiz.de/10012405619
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The value of multidimensional rating systems : evidence from a natural experiment and randomized experiments
Chen, Pei-Yu; Hong, Yili; Liu, Ying - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4629-4647
Persistent link: https://www.econbiz.de/10011932610
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How consumers react to environmental information : an experimental study
Ertz, Myriam; François, Julien; Durif, Fabien - In: Journal of international consumer marketing 29 (2017) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10011709314
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The performance effects of creative imitation on original products : evidence from lab and field experiments
Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - In: Strategic management journal 44 (2023) 1, pp. 171-196
Persistent link: https://www.econbiz.de/10013474117
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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Willingness-to-pay for fresh brand name beef
Froehlich, Eve J.; Carlberg, Jared G.; Ward, Clement E. - In: Canadian journal of agricultural economics : CJAE 57 (2009) 1, pp. 119-137
Persistent link: https://www.econbiz.de/10003810059
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Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
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Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10009554784