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Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.; Rosengren, Sara - In: Journal of retailing and consumer services 67 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013364457