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Retail format selection in on-the-go shopping situations

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Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand

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purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … retailers in India into a quandary and they think that this is surely leading to cannibalization and thereto impacting the store …

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VISUALSCAPE : a scale to measure visuel experience in retailing

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Consumer value co-creation in a hybrid commerce service-delivery system

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The interplay between customers' incidental and integral affects in value experience

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How consumers value online personalization : a longitudinal experiment

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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment

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Consumers' value perceptions of e-customization : a model incorporating information framing and product type

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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment

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