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Inequality aversion in cooperative advertising in supply chain : an experimental study

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Persistent link: https://www.econbiz.de/10013502293

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

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TV channel search and commercial breaks

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

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Multi-period ordering decisions in the presence of retail promotions

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Information sharing, advice provision, or delegation : what leads to higher trust and trustworthiness?

Özer, Özalp; Subramanian, Upender; Wang, Yu - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 474-493

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Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers

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Consumer sophistication, word-of-mouth and "false" promotions

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Price promotions in "freemium" settings

Runge, Julian; Nair, Harikesh; Levav, Jonathan - 2019 - This draft: March 18, 2019

The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to users only on payment. The success of the model is predicated on the ability to profitably convert free users to paying ones. Price promotions (or...

Persistent link: https://www.econbiz.de/10012065236

Viral promotional advergames : how intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses

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Promotional games increase consumer conversion rates and spending

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