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Die Wirkung kongruenten Duftes auf die Stimmung des Konsumenten am point of sale : Ergebnisse einer experimentellen Untersuchung
Ebster, Claus; Jandrisits, Marlies - In: Marketing : ZFP ; journal of research and management 25 (2003) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10001758639
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Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei; Lowrey, Tina M.; Shrum, L. J. - 2020
Persistent link: https://www.econbiz.de/10012392739
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The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando; Estes, Zachary; Carù, Antonella - In: Psychology & marketing 31 (2014) 8, pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
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Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - In: Journal of retailing and consumer services 48 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10012001306
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Impact of attitude, emotion, interaction, and perception on learner satisfaction in online learning with mediating effect of motivation during COVID-19
Mukherjee, Debarshi; Saha, Mahasweta; Chakraborty, Subhayan - In: Journal of information & knowledge management : JIKM 23 (2024) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10014534985
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Quasi-trial experiences through sensory information on destination web sites
Lee, Woojin; Gretzel, Ulrike; Law, Rob - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 3, pp. 310-322
Persistent link: https://www.econbiz.de/10008651062
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735