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Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Advertising effectively influences older users : how field experiments can improve measurement and targeting

Lewis, Randall A.; Reiley, David H. - In: Review of industrial organization : RIO 44 (2014) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10010375270

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168

Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention

Numberger, Siegfried; Schwaiger, Manfred - 2003

Persistent link: https://www.econbiz.de/10003401353

Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?

Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518

Persistent link: https://www.econbiz.de/10011633873

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

TV channel search and commercial breaks

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Zeller, Jon; Narayanan, Sridhar - 2022

subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has … advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … for complementarities significantly affects the measurement of ad effectiveness and may impact ad targeting decisions by …

Persistent link: https://www.econbiz.de/10014087347

Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011422760

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