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Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Advertising effectively influences older users : how field experiments can improve measurement and targeting

Lewis, Randall A.; Reiley, David H. - In: Review of industrial organization : RIO 44 (2014) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10010375270

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

TV channel search and commercial breaks

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Zeller, Jon; Narayanan, Sridhar - 2022

advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has …

Persistent link: https://www.econbiz.de/10014087347

Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011422760

Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment

Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581

Persistent link: https://www.econbiz.de/10009730147

Comparing direct and indirect branding in advertising

Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28

Persistent link: https://www.econbiz.de/10011484613

Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour

Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 188-200

Persistent link: https://www.econbiz.de/10011561016

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