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Journal of business research : JBR
87
Journal of economic behavior & organization : JEBO
83
Journal of behavioral and experimental economics
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
47
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Food policy : economics planning and politics of food and agriculture
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International journal of hospitality management
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Information systems research : ISR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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NBER Working Paper
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Working paper / National Bureau of Economic Research, Inc.
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Marketing letters : a journal of research in marketing
21
International journal of electronic commerce : IJEC
19
Economics letters
18
Games and economic behavior
18
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of retailing
18
Working papers in economics and statistics
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
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Journal of travel and tourism marketing
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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1
Scarcity as a desirable attribute of
luxury
fashion brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
2
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and
rarity
moderate price's impact on choice of
luxury
brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
3
Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with
luxury
hotel branding
Xia, Menglong
;
Zhang, Yang
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
Saved in:
4
The
luxury
of doing nothing : inferring
luxury
from idleness display in travel setting
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
Saved in:
5
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
6
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
7
Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
Saved in:
8
Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
Saved in:
9
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
10
Signaling status with
luxury
goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
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