Narrow search
Showing 1 - 10 of 3,536
Cover Image
Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong; Zhang, Yang - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
Cover Image
Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane; Matysiewicz, Justyna - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
Cover Image
Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Cover Image
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee; Nunes, Joseph C.; Drèze, Xavier - In: Journal of marketing 74 (2010) 4, pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Cover Image
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma; Hudders, Liselot - In: Journal of retailing and consumer services 33 (2016), pp. 135-142
Persistent link: https://www.econbiz.de/10011598714
Cover Image
Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention
Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen; Fazli, S. … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430698
Cover Image
The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung; Back, Ki-Joon - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
Cover Image
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya; Xue, Melanie Tao; Chawdhary, Rahul - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281177