//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
79,180
Consumer behaviour
78,747
Markenführung
17,035
Brand management
17,013
Markenimage
10,875
Brand image
10,660
Theorie
9,992
Theory
9,822
Beziehungsmarketing
9,578
Relationship marketing
9,567
Markenartikel
9,130
Brand
8,035
Kundenzufriedenheit
5,633
Customer satisfaction
5,632
Deutschland
5,506
USA
5,472
Online-Handel
5,467
Online retailing
5,453
Social Web
5,445
Social web
5,440
United States
5,259
Online-Marketing
5,111
Internet marketing
5,056
Germany
4,923
Einzelhandel
4,417
Dienstleistungsqualität
4,384
Service quality
4,382
Retail trade
4,312
Werbewirkung
4,109
Advertising effects
4,050
Electronic Commerce
3,657
Verbraucherverhalten
3,573
Marketingmanagement
3,568
Marketing management
3,530
E-commerce
3,518
Werbung
3,446
Advertising
3,303
Emotion
3,289
Preismanagement
2,900
more ...
less ...
Online availability
All
Undetermined
1,392
Free
980
Type of publication
All
Article
2,320
Book / Working Paper
1,062
Type of publication (narrower categories)
All
Article in journal
2,246
Aufsatz in Zeitschrift
2,246
Graue Literatur
524
Non-commercial literature
524
Working Paper
458
Arbeitspapier
456
Hochschulschrift
121
Thesis
95
Aufsatz im Buch
64
Book section
64
Collection of articles written by one author
24
Sammlung
24
Conference paper
14
Konferenzbeitrag
14
Aufsatzsammlung
8
Collection of articles of several authors
5
Konferenzschrift
5
Sammelwerk
5
Amtsdruckschrift
3
Government document
3
Bibliografie enthalten
2
Bibliography included
2
Reprint
2
Article
1
Case study
1
Doctoral Thesis
1
Elektronischer Datenträger
1
Fallstudie
1
Forschungsbericht
1
Interview
1
more ...
less ...
Language
All
English
3,271
German
107
French
5
Italian
1
Undetermined
1
Author
All
Sutter, Matthias
38
Lusk, Jayson L.
27
Nayga, Rodolfo M.
23
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Messer, Kent D.
11
Wansink, Brian
11
Caputo, Vincenzina
10
Falk, Armin
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Mattila, Anna S.
10
Neururer, Daniel
10
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Kim, Jungkeun
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Vogt, Bodo
9
Chernev, Alexander
8
Crosetto, Paolo
8
Gierl, Heribert
8
Givi, Julian
8
Houde, Sébastien
8
Köster, Mats
8
Sausgruber, Rupert
8
Warlop, Luk
8
Yue, Chengyan
8
Ariely, Dan
7
Bartling, Björn
7
Dahl, Darren W.
7
Fraser, Iain M.
7
Froitzheim, Manuel
7
more ...
less ...
Institution
All
National Bureau of Economic Research
31
Springer Fachmedien Wiesbaden
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Business Information Centre <Toronto>
1
Business School, University of Nottingham
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Internationales Institut für Umwelt und Gesellschaft
1
London Economics Ltd
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Mannheim
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Universiṭat Bar-Ilan / Department of Economics
1
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of business research : JBR
85
Journal of economic behavior & organization : JEBO
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of behavioral and experimental economics
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Psychology & marketing
48
Journal of retailing and consumer services
47
Journal of behavioral decision making
43
Journal of marketing research : JMR
41
Food policy : economics planning and politics of food and agriculture
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
31
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
International journal of hospitality management
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
CESifo working papers
26
Discussion paper
26
Information systems research : ISR
25
Discussion paper series / IZA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
Marketing letters : a journal of research in marketing
21
Tourism management : research, policies, practice
21
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of retailing
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Journal of marketing research
14
more ...
less ...
Source
All
ECONIS (ZBW)
3,376
EconStor
4
RePEc
2
Showing
1
-
10
of
3,382
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
2
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
3
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
4
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar
brand
names in
brand
name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
5
"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati
;
Lu, Fang-Chi
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
Saved in:
6
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
7
Attention to social comparison information and
brand
avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
8
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
9
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
10
How competitor
brand
names affect within-
brand
choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->