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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah; Cowart, Kelly - In: The journal of services marketing 36 (2022) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
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The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung; Back, Ki-Joon - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
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It is not only what you do, but why you do it : the role of attribution in employees' emotional and behavioral responses to illegitimate tasks
Wang, Zhen; Jiang, Fubin - In: Journal of vocational behavior 142 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014306191
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560