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Journal of behavioral and experimental economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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International journal of hospitality management
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Discussion paper
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Discussion paper series / IZA
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Experimental economics : a journal of the Economic Science Association
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Journal of advertising : official publication of the American Academy of Advertising
22
International journal of electronic commerce : IJEC
21
Tourism management : research, policies, practice
21
Marketing letters : a journal of research in marketing
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NBER Working Paper
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American journal of agricultural economics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European economic review : EER
17
Journal of travel and tourism marketing
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International journal of consumer studies
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ECONIS (ZBW)
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1
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
2
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
3
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
4
Advertising effectively influences older users : how field experiments can improve measurement and targeting
Lewis, Randall A.
;
Reiley, David H.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010375270
Saved in:
5
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
6
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
9
Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
Saved in:
10
Linking information motivation to attitudes towards web advertising
Mahmoud, Ali Bassam
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
3
,
pp. 396-413
Persistent link: https://www.econbiz.de/10010458281
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