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Impact of experienced regret on donation willingness : advertising appeal and framing effect

Tang, Jiansheng; Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 6, pp. 1681-1702

Persistent link: https://www.econbiz.de/10014432309

The impact of uncertainty on tourists' controllability, mood state and the persuasiveness of message framing in the pandemic era

Liu, Shasha; Mair, Judith - In: Tourism management : research, policies, practice 94 (2023), pp. 1-11

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Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance

Choi, Miju; Choi, Youngjoon - In: Journal of vacation marketing 29 (2023) 4, pp. 617-635

Persistent link: https://www.econbiz.de/10014382465

Dynamic pricing decisions by potential tourists under uncertainty : the effects of tourism advertising

Song, Hongjuan; Jiang, Yushi - In: Tourism economics : the business and finance of tourism … 25 (2019) 2, pp. 213-234

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Does personalized information improve health plan choices when individuals are distracted?

Kaumann, Cornel; Müller, Tobias; Hefti, Andreas; Boes, … - 2018

Choice-based health insurance systems allow individuals to select a health plan that fits their needs. However, bounded rationality and limited attention may lead to sub-optimal insurance coverage and higher-than-expected out-of-pocket payments. In this paper, we study the impact of providing...

Persistent link: https://www.econbiz.de/10011857122

Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

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Persistent link: https://www.econbiz.de/10011518848

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Deceptive claims using fake news advertising : the impact on consumers

Rao, Anita - In: Journal of marketing research 59 (2022) 3, pp. 534-554

Persistent link: https://www.econbiz.de/10013258053

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type

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