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18
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Journal of business research : JBR
82
Journal of economic behavior & organization : JEBO
79
Journal of behavioral and experimental economics
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of retailing and consumer services
46
Psychology & marketing
46
Journal of behavioral decision making
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Management science : journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion paper
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Experimental economics : a journal of the Economic Science Association
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Working paper / National Bureau of Economic Research, Inc.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
NBER Working Paper
24
International journal of electronic commerce : IJEC
20
Marketing letters : a journal of research in marketing
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European economic review : EER
19
Tourism management : research, policies, practice
19
American journal of agricultural economics
17
Economics letters
16
International journal of consumer studies
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ECONIS (ZBW)
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Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
2
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
3
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
4
Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
-
2007
Persistent link: https://www.econbiz.de/10013433060
Saved in:
5
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
6
Understanding the product information inference process in electronic word-of-mouth : an objectivity-subjectivity dichotomy perspective
Lee, Jung
;
Lee, Jae-Nam
- In:
Information & management : the internat. journal of …
46
(
2009
)
5
,
pp. 302-311
Persistent link: https://www.econbiz.de/10003867734
Saved in:
7
Customer confusion : wie Produktvielfalt dem Unternehmen schaden kann
Kuester, Sabine
;
Buys, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003932846
Saved in:
8
Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Schmale, Carl Hendrik
-
2010
Persistent link: https://www.econbiz.de/10008857228
Saved in:
9
The effect of on-line consumer reviews on consumer purchasing intention : the moderating role of involvement
Park, Do-Hyung
;
Lee, Jumin
;
Han, Ingoo
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
4
,
pp. 125-148
Persistent link: https://www.econbiz.de/10003505779
Saved in:
10
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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