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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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Experiments on Gender Differences in Information Processing to Advertising
Lin, Shu - 2006
A process dissociation procedure was used to examine the gender differences in the controlled and automatic processing … of the brands with the spokes-character of different gender. The results showed that: (1) male consumers elicited …
Persistent link: https://www.econbiz.de/10012782256
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The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana; Dens, Nathalie; Pelsmacker, … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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How to attract talents? : field-experimental evidence on emphasizing flexibility and career opportunities in job advertisements
Fuchs, Larissa; Heinz, Matthias; Pinger, Pia; Thon, Max - 2024
Job advertisements are a key instrument for companies to attract talent. We conduct a field experiment in which we randomize the content of job advertisements for STEM jobs in one of the largest European technology firms. Specifically, we study how highlighting job flexibility and career...
Persistent link: https://www.econbiz.de/10015052093
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Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games
Bush, Bianca; Furnham, Adrian - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 216-229
Persistent link: https://www.econbiz.de/10010188078
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Endorser gender and age effects in B2B advertising
Mohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A. - In: Journal of business research : JBR 148 (2022), pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita - In: Journal of marketing research 59 (2022) 3, pp. 534-554
Persistent link: https://www.econbiz.de/10013258053