In collaboration with an online seller of home-improvement products, we conduct a large-scale randomized field experiment to study the effects of retargeted advertising – a form of internet advertising in which banner ads are displayed to users after they visit the advertiser's web site. We...

Using a multi-year field experiment, we demonstrate several unique characteristics of advertising high-involvement products to businesses. Specifically, we randomize the delivery of digital display ads for electronics components produced by a semiconductor company that offers a new technology....

This article introduces Bayesian extension of ANOVA for the analysis of experimental data in consumer psychology. The approach, called BANOVA, addresses some common challenges that consumer psychologists encounter in their experimental work, and is specifically suited for the analysis of...