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Since many hedonic stimuli (e.g., movies, vacations, food, etc.) are consumed with others, it is important to know how social influence affects the enjoyment of shared experiences. Extrapolation from informational and normative influences suggests that enjoyment is enhanced when others offer...
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We examine the nature of best-worst data for modeling consumer preferences and predicting their choices. We show that, contrary to the assumption of widely used models, the best and worst responses do not originate from the same data-generating process. We propose a sequential evaluation model...
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