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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.; Cavallero, Luisa; Miranda, … - In: Journal of retailing and consumer services 41 (2018), pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
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Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing
Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721
Persistent link: https://www.econbiz.de/10014295355
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The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger; Kaiser, Susanne - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
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From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.; Rosengren, Sara - In: Journal of retailing and consumer services 67 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
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Retail "save the sale" tactics : consumer perceptions of in-store logistics service recovery
Peinkofer, Simone T.; Esper, Terry L.; Smith, Ronn J.; … - In: Journal of business logistics 43 (2022) 2, pp. 238-264
Persistent link: https://www.econbiz.de/10013347440
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How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata; Korelo, Jose; Dias, Helison Bertoli Alves - In: Marketing intelligence & planning 41 (2023) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
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Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; … - In: Journal of retailing 100 (2024) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
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How to design personalization in a context of customer retention : who personalizes what and to what extent?
Kwon, Kwiseok; Kim, Cookhwan - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 101-116
Persistent link: https://www.econbiz.de/10009730271
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Crocodile Marketing : an experimental investigation into the effects of "crocodile-tear" apologies on patient loyalty intentions
Dietrich, Martin; Drevs, Florian; Lindenmeier, Jörg; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 34-53
Persistent link: https://www.econbiz.de/10010471732